Anastasia CHAPOTET

En résumé

Entreprises

• Kronenbourg (Carlsberg Group) - Product Innovation & Activation Manager

  Obernai 2012 - 2014 Initiation and development of various innovation projects for the scope of Brasseries Kronenbourg brands: packaging, NPD, product relaunch.
  « K by Kronenbourg » brand launch on the French market: brand content development, campaign planning and launch, event-management, PR.

• Carlsberg Group - Chef de produit Tuborg

  Copenhague 2011 - 2012 Operational and Strategic Marketing for an iconic brand sold at over 100 world markets Russia being N1 by volume: market analysis, brand strategy development and implementation (ATL, BTL, POS, Digital), brand P&L management, events.

• Carlsberg Group - Chef de produit Jr.

  Copenhague 2009 - 2011 Brand strategy implementation for a leading beer brand in Russia: Media - Innovation - Promotion.
  Time and budget management.

• Carlsberg Group - Marketing Assistant

  Copenhague 2008 - 2009 Collaboration to marketing strategy definition and implementation for Carlsberg Group leading market.

Formations

• IAE Gustave Eiffel Université Paris XII

  Creteil 2015 - 2016 BAC+5
  
  One of the top-rated Master Program in Marketing in France

• MDC Group / International Management Education (Helsinki)

  Helsinki 2009 - 2010 Professional Certificate in Marketing Practice

• Saint Petersburg State University

  Saint Petersbourg 2002 - 2004 Interpreter

• Saint Petersburg State University

  Saint Petersbourg 1999 - 2004 BAC+4