Reza Karim BENTALEB

En résumé

Entreprises

• Ceva Santé animale - Poultry Business Unit Manager - Intertropical Africa

  2014 - maintenant

• CEVA SANTE ANIMALE - Marketing & technical Manager Intertropical Africa

  2008 - 2013 Marketing & Technical Manager Intertropical Africa
  CEVA SANTE ANIMALE
  
   Operational marketing plan
   Sales operational supports
   Set up a new strategy for ruminant and poultry range.
   Products management process
   Packaging creation
   Animation of scientific & technical field conferences (Tryps, ECF, Poultry)
   Animation of training for local teams & clients.
   Media plan
   www.ceva-africa.com
  

• CEVA SANTE ANIMALE - Ruminants marketing & technical Manager Intertropical Africa

  2007 - 2008 Ruminants marketing & technical Manager Intertropical Africa
  CEVA SANTE ANIMALE
  
  janvier 2007 – janvier 2008 (1 an 1 mois)
  
   Operational marketing plan
   Operational support for sales team
   Set up a new strategy for ruminant range in Intertropical area especially trypanocides products (VERIBEN, VERIBEN B12 LA, VERIDIUM)
   Lauch of the new acaricide products (VECTOCID, CYPERTRAZ, TICKTRAZ)
   Animation of scientific & technical field conferences
   Animation of training for local teams & clients

• CEVA SANTE ANIMALE - Ruminants Technical & marketing manager - Africa

  2005 - 2005 Ruminants Technical & marketing manager - Africa
  CEVA SANTE ANIMALE
  
  janvier 2005 – décembre 2005 (1 an)
  
  • Technical assistance (2004 : ovine reproduction range, abortive diseases vaccines).
  • Market analysis.
  • Sales analysis .
  • Ovine action plan.
   Generate product technical data (2004 : 1 internal parasiticide).
   Create product corporate communication standads & brochures (2004 : 1 internal parasiticide).
   Coordination & animation of ruminants work group ( brainstorming, strategy & action plans).

• CEVA SANTE ANIMALE - Ruminants Technical & marketing manager - Africa

  2005 - 2005 Ruminants Technical & marketing manager - Africa
  CEVA SANTE ANIMALE
  
  janvier 2005 – décembre 2005 (1 an)
  
  • Technical assistance (2004 : ovine reproduction range, abortive diseases vaccines).
  • Market analysis.
  • Sales analysis .
  • Ovine action plan.
   Generate product technical data (2004 : 1 internal parasiticide).
   Create product corporate communication standads & brochures (2004 : 1 internal parasiticide).
   Coordination & animation of ruminants work group ( brainstorming, strategy & action plans).

• CEVA SANTE ANIMALE - International Marketing Poultry Vaccines Manager - Biological business unit

  2002 - 2005 International Marketing Poultry Vaccines Manager
  CEVA SANTE ANIMALE – Biological business unit
  
  mars 2002 – janvier 2005 (2 ans 11 mois)
  
  • Development of Poultry marketing strategy (Gumboro, in ovo vaccines, coryza, newcastle, live bivalents vaccines...) to address the African, Latin American, Asian, Central European, and middle Eastern markets.
  • Market analysis (namely the pullet, gumboro, newcastle, & coryza markets).
  • Regional product launching ( 2002 : day old chic newcastle vaccine, 2003 : in ovo gumboro vaccine, inactivated coryza vaccine).
   Generate product corporate communication standads & brochures (for the previous products).
  • Providing in house training for technical & marketing managers (2003 : pullet management).
  • Responsible for Handle specific files (new live vaccines packaging, cold chain assesment, vaccination tools & materials).
  • Creating poultry promotional tools (posters, vaccinations materials).
  • International media planning (world poultry, hatchery parctice, international poultry, afrique agriculture...).

• CEVA SANTE ANIMALE - Algeria technical & commercial representative

  1999 - 2002 Algeria technical & commercial representative
  CEVA SANTE ANIMALE
  
  janvier 1999 – février 2002 (3 ans 2 mois)
  
  • Technical support.
  • CEVA vaccines launch (2001).
  • Carrying out Field trials .
  • Gumboro survey (VVIBD).
  • Provision of ruminants technical support : parasiticides, enterotoxemia, anti infective.
  • Dealing with all the complex technical queries and customer complaints.
  • Expanding customer base, promoting product range and validating new leads.

• Veterinary department - Ministery of Agriculture - ALGERIA - Head of the Food health department

  1996 - 1998 Head of the Food health department
  Veterinary department - Ministery of Agriculture
  
  avril 1996 – décembre 1998 (2 ans 9 mois)
  
  • Algeria hydatidosis epidemiology study (the only existing study) : Maghreb veterinarian congress 1998.
  • National slaughteries organisation.
  • Legal texts for food health control.
  • Microbiology criteria for food health control.

• Ministry of Defence - ALGERIA - Officer in charge of food control

  1994 - 1996 Officer in charge of food control
  Military service - Ministry of Defence
  
  avril 1994 – mars 1996 (2 ans)

Formations

• Ecole Nationale Vétérinaire D’Alford – Paris (Paris)

  Paris 2011 - 2011 CES - Certificate of avian pathology, Poultry Science,
  
  Poultry

• CEGOS (Paris)

  Paris 1997 - 2007 Certifié Marketeur par CEGOS,
  
  Celle ci est la plus importante : diplômante avec mémoire à l'issu (cas en rapport avec mon entreprise)
  D'autres formations marketing annexes ne sont pas cités :
  l'issu
  Autres formations :
  - Soutien marketing aux forces de ventes
  - marketing général...

• ENMV / ENV/ INSTM (Alger)

  Alger 1987 - 1992 DMV - docteur en medecine vétérinaire

Réseau

• Amina HAMID BELKADI

• Anne CORNU

• Emmanuelle TOURY

• Fanny COUTAT

• Françoise CADOUX

• Jacky BOUILLENNEC

• Jacques DECOEUR

• Laurent MASCARON

• Valérie SCORDELLE