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Karim CHIHAOUI

TUNIS

En résumé

PRODUCT MANAGER (BROWN GOODS, WHITE GOODS, BUILT-IN PRODUTS, SMALL HOUSEHOLD APPLIANCES, BEAUTY PRODUCTS, IT & MOBILE.
B2B BUSINESS DEVELOPMENT MANAGER (IT & DIGITAL SIGNAGE SOLUTIONS)

Mes compétences :
Market Survey
Products positioning
PSI
Price Negotiation

Entreprises

  • MULTICOM SARL - Chef de Produit

    2017 - maintenant Chef de Produit (Affichage dynamique / Contrôle d'accès / Videophone IP)
  • Smart Tunisie - Chef de produit

    Tunis 2015 - maintenant Garant de la gestion du produit et de sa mise en vente.
    Etudes de marché, suivis des ventes, comparaisons des saisons, analyses de la concurrence et plans
    marketing font partie de mon quotidien.
    La confirmation des commandes fournisseur (négociation du prix d’achat).
    L’élaboration du plan marketing, c’est avoir une excellente connaissance du marché, de la concurrence et
    des ventes réalisées au cours des saisons précédentes.
    L’évaluation des conditions de distribution (quantités, prix, délais, etc.).
    Responsable de la gestion des budgets, des prévisions et des estimations, ainsi que du suivi des ventes et de
    leur progression (Purchase Survey Inventory).
    Je joue le rôle d’interface entre les différents prestataires (internes et externes) qui entrent en jeu dans la
    commercialisation d’un produit : fournisseurs, publicitaires, force de vente.
    L’évaluation des résultats obtenus en fonction des objectifs fixés.
  • Mediterranean Information Systems (M.I.S) - PRODUCT MANAGER

    2010 - maintenant - PANASONIC: Brown goods, Small Home Appliances, Beauty.
    - ARIETE (Subsidiary of Delonghi Group): Small Home Appliances.
    - Competitive intelligence (Brown, White, Built-in, Small HA, IT, Mobile, Air-conditioner and Beauty Products).
    - Market Survey and Competitors Analysis: Customer’s need, competition & market trend (S.W.O.T).
    - Make the analysis of Products positioning by price and specs, their selection and their purchase prices negotiation.
    - Price structure simulation and backward costing from RRP to produce the minimum profit margin.
    - Business Plan (price negotiation, marketing budget negotiation).
    - PSI ; Monthly up-date (order, shipment, in transit, inventory & Forecast).
    - Monitoring of import transactions (customs, maritime carrier, forwarding agent, bank, Ministry of Industry, Ministry of
    Commerce, Research and Studies Telecommunications Centre for electric & energy level test, Mechanical and Electrical Industries Technical Centre for radio band frequency) until the release for consumption.
    - Cost setting and monthly Price List setting (XLS & PDF) sheet.
    - Establishment of commercial and marketing strategy.
    - Setting of the targeted turnover (by month / by sales person / by dealer).
    - Monitoring of the sales evolution (by range / by product / by model).
    - Maintaining and training a sales team (3 sales persons & 1 merchandiser).
    - Provide technical and commercial training for POS sellers.
    - I am in charge of dealing with Carrefour & Géant Hypermarkets and ELEKTRA chain stores (15 POS).
    - Establishment of a Market Survey to introduce new brand names for white goods, built-in, TV (Vestel, ITWash, FERRE).
    - Reporting to Sales Manager & General Manager.
    - Establishment & achievement of promotional campaigns.
    - Good knowledge and control of the Business management Software "SAGE SAARI".
    - Good PC skills especially for Excel, Word and PowerPoint.
  • SOCIETE D'INGENIERIE INFORMATIQUE (S2i) - B2B BUSINESS DEVELOPMENT MANAGER

    2006 - 2010 Attached to the sales department and directly with various technical departments, I was asked to develop proposals, technical and commercial bids in response to tenders (national and international tenders). I was in charge of consolidating and following up technical and commercial responses until the tender awarding. After the signing of the contract, my responsibilities are as follow; purchase price negotiation, transport cost and transit time negotiation, L/C opening, following up customs formalities, ensure goods delivery and dispatching. A good knowledge of the following brand names:
    - DELL : Personal computers, Displays, Laptops, Netbooks, Workstations, Thin clients, Laser Printers, Servers (tower, rack, blade, virtualization solution), storage (DAS, protection data backup tapes, SAN, iSCSI, Fibre Channel storage), networking products (Range of PowerConnect switches).
    - HP: Servers, PCs, Laptops, Laser printers, Scanners.
    - Hardware & Software dedicated to people with special needs : Desktop magnifiers, electronic magnifiers, phones for visually impaired people, Braille keyboards, Trackball Mouse, Contactors, touch screens, Braille printers (embossers), voice synthesis software, voice Recognition software.
    - EATON, APC and INFOSEC UPS (tower, rack and accessories).
     Product Manager (Indoor & Outdoor Digital Signage).
    - Digital Signage products : NEC (LCD Displays, Media Player, embedded computer, wall mounting bracket for video wall, connectors, closures and signage software SCALA, Omnivex and Cayin),
    I attended a technical training in Paris on all products NEC Displays Solutions (LCD, Series 15, Series V, Series P, Series M and the famous series X (Ultra-fine edge), embedded computers, . media player and projector.
    - LED screens for digital signage, Sports and Entertainment Outdoor / Indoor (Euro Display and Tecnovision).
    - Indoor and outdoor Totem (Infinitus).
    - Technical training session on large Display & Digital signage complete solution (in Paris).
    - Awarded projects (Telecom operators; Tunisie Telecom, Orange, Tunisiana), Tunis Carthage Airport & Cisco Systems.
    - Maintaining and improving relationships with potential clients.
    - Business management Software "Microsoft Dynamic Navision".
    - OS : Windows 2000, Windows XP, Windows Vista / Office Suite 2003 & 2007 (Word, Excel, PowerPoint).
  • INTERNATIONAL COMPUTER SERVICES (ICS) - B2B BUSINESS DEVELOPMENT MANAGER

    2000 - 2006 Attached to the sales department and directly with various technical departments, I was asked to develop proposals, technical and commercial bids in response to tenders (national and international tenders). I was in charge of consolidating and following up technical and commercial responses until the tender awarding. After the signing of the contract, my responsibilities are as follow; purchase price negotiation, transport cost and transit time negotiation, L/C opening, following up customs formalities, ensure goods delivery and dispatching. A good knowledge of the following brand names:
    - GATEWAY: Computers, laptops, servers.
    - SAMSUNG: Laser printers, multifunction printers, LCD Display, HDD and ODD products.
    - Hardware & Software dedicated to people with special needs : Desktop magnifiers, electronic magnifiers, phones for visually impaired people, Braille keyboards, Trackball Mouse, Contactors, touch screens, Braille printers (embossers), voice synthesis software, voice Recognition software.
    - Intermec and Symbol: barcode readers, hand showers, scanners, thermal printers
    - ACPower: Electrical protection and data security.
    - OS : Windows 98, Windows 2000, Windows XP / Office Suite 2003 (Word, Excel, PowerPoint).
    - Business management Software "SAGE SAARI".
    - Good knowledge of customs procedure, maritime transport and L/C opening.

Formations

  • CSFMT HAMMAM LIF (Tunis)

    Tunis 1998 - 2000 TECHNICIEN SUPERIEUR EN COMMERCE

    BREVET DE TECHNICIEN SUPERIEUR EN COMMERCE

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